Private Practice Coaching | available online in the us
Thinking about going into private practice, or need help making your practice feel sustainable?
Whether you’re considering leaving a hospital, agency, or group practice to start your own solo practice—or you’re already in private practice and feeling uncertain, burned out, or ready for a change—you’re not alone. I’m here to help.
Most therapists were never taught how to build, launch, or sustain a private psychotherapy practice.
In fact, we were taught to distrust marketing or view business skills as incompatible with good clinical work.
Unfortunately, the result is talented clinicians staying in roles that no longer fit because the path forward feels unclear or unattainable.
I believe there is a better way.
Hey fellow therapist 👋 I’m Sumi
I’m a full-time, booked-out private practice therapist who loves coaching other therapists on how to make private practice work on your terms.
You can learn more about my clinical work here.
My Private Practice Story
I launched my solo private practice immediately after licensure while working full-time as a tenure-track professor.
Joining a group practice wasn’t feasible—and candidly, I wasn’t convinced that giving up 30–40% of my fee made sense once licensed. So I learned by asking questions, seeking mentorship, and figuring things out in real time.
More than a decade later, my practice has grown from a side hustle into a full-time, sustainable business with ideal clients and expanded offerings, including therapist coaching, supervision, workshops, and trainings.
Along the way, I’ve built strong community partnerships, collaborated with organizations, been featured in media and podcasts, and developed an engaged newsletter and social media presence.
You don’t need to do everything I did—but if you’re feeling stuck, overwhelmed, or curious about what’s next, I can help you think it through and make a plan that works for you.
Private Practice Coaching Sessions & Packages
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A short-term option for therapists who are considering private practice but want clarity before making the leap. We’ll explore your goals, roadblocks, and realistic next steps so you leave with a clearer sense of what practice building actually involves—and whether now is the right time.
Prep to Launch clients receive 15% off the full Launch Your Practice program (valid for 12 months).
$650
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A start-to-finish private practice coaching program tailored to your needs. We’ll cover:
Clarifying your niche and vision
Legal, financial, and administrative basics
Marketing and visibility
Burnout prevention, imposter syndrome, and community building
Includes a free bonus follow-up session six months after completion to support your next phase.
$2,000 (3 installments)
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Already have a practice but need support with a pivot? In-Flight Support is ideal for therapists navigating niche changes, diversification, burnout, life transitions (like maternity leave, I’ve been there!), or feeling stuck. No long-term commitment—we’ll decide together what cadence makes sense.
$275
Private Practice Coaching Testimonial
“…she gave me clear, practical guidance to take the leap into private practice.
She knew what I needed before I did, pointed me toward every right resource, and said with complete confidence, 'You'll never look back.'
I didn't believe her then. I absolutely believe her now.”
"If you're an immigrant-parented therapist who has spent a lifetime proving yourself, working twice as hard just to feel halfway enough — Sumi gets it. She doesn't just understand the cultural weight you carry; she names it, normalizes it, and helps you work with it rather than against yourself.
Sumi and I started working together for peer supervision and support on some of my complex cases, and what I found was so much more than clinical consultation. She was the first person to hold up a mirror and show me that my burnout wasn't a personal failure — it was a systemic one.
If you're ready to stop shrinking and start building the practice — and the professional identity — you actually want, Sumi is the person to help you get there."
—Dr. Monica R., private practice psychologist in Northern Virginia
FAQs about Private Practice Coaching
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Nope. Coaching is non-clinical and can be done virtually from anywhere.
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A bit of both. I don’t have a business degree, but I bring over a decade of real-world private practice experience, clinical insight, and educator training. Think personalized, goal-oriented support paired with practical business strategy.
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Together, we’ll clarify your business goals and build practical foundations around finances, insurance, referrals, and online presence, while also addressing imposter syndrome and the emotional realities of taking this next step in your private practice.
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No. Coaching focuses on the business and sustainability side of your private practice. Supervision focuses on clinical work. I do offer peer supervision, so if you’re interested in both, we can talk through options during our free consultation.
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Possibly. In-Flight Support is a good place to troubleshoot what might be getting in the way and identify practical tweaks.
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No. Just as we don’t promise outcomes to clients, I can’t guarantee results. What I can guarantee is clear guidance, best practices, and thoughtful support to help you move forward with intention.
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Some therapists do just fine relying on peer wisdom or group coaching programs. If you want personalized guidance, consolidated strategies, and a supportive thought partner, reach out.
Work with sumi